TIACA, The International Air Cargo Association, will deliver the very latest market and route analyses to its members after signing an intelligence sharing agreement with CLIVE Data Services, creators of the new ‘dynamic load factor’ analyses.
A Memorandum of Understanding signed by TIACA and CLIVE supports the common interests of both partners to deliver timely and accurate market data and aims to show the air cargo industry in the best possible light to all industry stakeholders, regulators and relevant government ministries.
Steven Polmans, Chairman of TIACA, said: “As part of the transformation of TIACA, we are promising to deliver more content to our growing membership – but only content of value to their businesses and which accurately represents and promotes the global air cargo industry. CLIVE’s dynamic load factor is registering a lot of interest because it breaks with tradition and is changing the way air cargo usage is measured based on the realities of today’s market. It is also the fastest source of data, which is also very appealing for our members.”
A recent TIACA survey showed that its members are looking to the Association to educate the industry on air cargo economics and provide more market-based data and analysis. Under the terms of the agreement, CLIVE will provide market data for TIACA’s Cargo Pulse newsletter as well as regular market trends content for social media and speakers at the Association’s conferences on market and route trends.
CLIVE’s first-to-market analysis consolidates data shared by a representative group of international airlines operating to all corners of the globe. Based on both the volume and weight perspectives of the cargo flown and capacity available, it gives the air cargo industry the earliest possible barometer of market.
“Working with TIACA enables us to put our market intelligence in front of a large group of respected decision-makers, who we hope will embrace our new load factor methodology. This represents another important step forward in getting the industry to accept there is a new and more accurate way to measure how full flights are,” commented Niall van de Wouw.
CLIVE Data Services, which has also joined TIACA to enhance this collaboration, will deliver its first market analyses to the Association’s members this month.
The International Air Cargo Association (TIACA), launched in the early 1990s, is the only organization that represents all segments of the air cargo supply chain.
A not-for-profit association, TIACA supports, informs, and connects companies and organizations of all sizes with the aim of developing an efficient, modern, and united air cargo industry worldwide. TIACA aims to inform both the public and its members about the role and importance of air cargo, and latest industry and technical trends.
TIACA is governed by its trustee members, who in turn elect the Board of Directors to manage the organization and establish policies and programs for the good of its members and the air cargo community.
For more details, visit the TIACA’s website.
About CLIVE Data Services:
CLIVE’s ‘dynamic load factor’ analysis refreshes the way air cargo capacity usage is traditionally measured to reflect modern day reality. It is based on the fact that airlines’ cargo capacity nearly always ‘cube out’ before they ‘weigh out’ as a result of an aircraft’s higher capacity density (available kgs per cubic meter) than the average density of the goods moved by air. Consequently, CLIVE says, traditional load factors, based only on weight, underestimate how full planes really are, and thus give a distorted picture of how the industry really is performing.
Lemon Queen is the communications agency for TIACA and is officially contracted with the distribution of its media releases.