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Digitization, Culture of Learning and Commitment to Sustainability are Key to Air Cargo Success

Article submitted by Polar Air Cargo – TIACA Corporate Member and Platinum Sponsor of the Digital Air Cargo Forum

Article written by: Abilash Kurien, Vice President, Marketing, Revenue Management & Network Planning, Polar Air Cargo

Polar Air Cargo Worldwide is on a journey to be the world’s most sustainable cargo airline. To achieve this goal, we are focused on digitizing our operations, fostering a culture of learning that makes our team best prepared for the future, and driving toward environmentally sustainable practices.  These activities are critical for long-term success, not just for Polar but for the air cargo industry as a whole.

Digitization is key for customer-satisfaction, and is a necessary step in the evolution of the industry.  At Polar, we are driving toward digitization as part of our long-term strategy to improve processes, simplify procedures and give our employees the tools and training to be more efficient.  

Rolling out new systems requires a new vision for how we work together, and a new approach to sourcing big ideas. Equally important is evolving our workforce’s skills and redefining roles and responsibilities for the future. 

At Polar, we are in the midst of a progressive and rigorous training program for all employees at all levels. Our training is not just about using new skills and technologies to evolve current practices, it’s also about building and supporting a culture that ensures every person and every idea is heard and valued. We believe that richness in diversity and perspective leads to better solutions for Polar and our customers. 

A focus on environmentally sustainable practices is also critical to evolving the air cargo industry. Digitization will help drive sustainability by eliminating unnecessary steps and decreasing time, effort and materials used. E-air waybills, for example, will reduce paper.  AI deployment will result in more efficient planning and reduced fuel consumption. But sustainability can’t just be a side-effect of digitization, it has to be a pillar of busines strategy. At Polar as part of our collaborative culture we encourage and incentivize our employees to raise ideas for more sustainable business practices so that we can minimize our impact on the world around us, and ultimately contribute to repairing environmental damage.

We are on the cusp of evolution in the air cargo industry; the key is embracing the change, and working with and listening to the employees who keep the business moving and deliver service for our customers that exceeds expectations. Industry participants that focus on digitization, culture and training, and environmental sustainability will be at the forefront of the future state of air cargo. With the right vision, and an openness to new ideas, the possibilities are limitless.