The Challenges to Overcome to Unlock AI’s Value for Air Cargo
There’s often a misconception that AI in itself will be able to solve some of the industry’s biggest challenges. Over time, it has become evident that AI doesn’t address a foundational issue: airlines must still strategize on how data can optimize commercial decision-making. AI doesn’t replace the need for commercial teams to devise innovative use cases that drive value through better decision-making. AI should be viewed as an enabler rather than an end goal.