Cross-border eCommerce Logistics: China Fulfilment & Hybrid Fulfilment

Description:

This course has been designed to give you a complete, end-to-end understanding of how modern e-commerce supply chains operate from China — spanning procurement, cross-border logistics, China and hybrid fulfilment strategies. While each module explores a different pillar of the supply chain, together they provide a holistic view of how consumer products move from factory floors in China to customers around the world.

You will learn how to build a strong, scalable procurement strategy; how cross-border logistics connect Chinese sellers with global consumers; how China’s unique fulfilment and demand-driven supply chains work; and how hybrid fulfilment models combine the strengths of China-based operations with local warehousing to optimize cost, speed, and customer experience. Whether you’re a logistics professional, freight forwarder, eCommerce operator, or part of a wider supply chain team, this course helps you stay relevant, credible, and commercially sharp in a rapidly evolving digital marketplace.

By the end of this course, you’ll be able to:
Module 1: Procurement & Supplier Strategy

• Explain the strategic role of procurement in building a scalable long-term eCommerce business.
• Differentiate between supplier types and understand the evolution of e-commerce supply chains, from dropshipping to integrated models like SHEIN and Temu.
• Identify and avoid common procurement mistakes — skipping samples, weak quality control, or over-buying inventory.
• Apply the five stages of procurement: due diligence, sampling, negotiation, quality control, and shipping.
• Optimize product packaging for durability, efficiency, and customer experience.

Module 2: Cross-Border E-commerce Logistics

• Identify key Chinese B2C logistics companies and understand how small-parcel shipping works from China to the world.
• Differentiate between major B2C shipping models, including direct injection.
• Explain customs, taxation, and compliance processes for cross-border e-commerce.
• Describe international parcel tracking methods and how they connect across carriers and countries.

Module 3: China Fulfilment & Demand-Driven Supply Chains

• Explain the operational logic of China fulfilment and why it is uniquely efficient.
• Understand the differences between traditional supply chains, the demand-chain model, and how companies like SHEIN and Temu leverage demand-driven operations.
• Compare dropshipping, storage-based fulfilment, and China fulfilment models.
• Understand how lean inventory and proximity to manufacturing drive speed and flexibility.

Module 4: Hybrid Fulfilment & Global Warehousing

• Define the hybrid fulfilment model and the hybrid supply chain behind it.
• Differentiate between B2C (direct from China) and B2B2C (bulk to local warehouse) fulfilment models.
• Identify the advantages, challenges, and cost considerations of hybrid fulfilment.
• Determine how to optimize your fulfilment mix using data — comparing China-based fulfilment with US/EU local fulfilment.
• Name the major fulfilment hubs in global e-commerce markets.

Delivery: Online. However, we can deliver courses in person at a specific event if the numbers warrant it. Costs to be agreed beforehand for in-person Masterclasses.

Level: Beginner/intermediate and can be purchased as a package, or purchased individually by the four modules

Cost: $899 for the bundle, or $275 per module

Length: Each online course is approximately 50-60 minutes

Qualifications: None. Attendance certificate awarded based on a pass rate of 80%

For more information ->

Bundle | Cross-border eCommerce Logistics: China Fulfilment & Hybrid Fulfilment